Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We’re passionate about designing inspiring, on-trend furniture that brings customers’ home décor dreams to life.

We are seeking a Senior Brand Manager to lead strategy, positioning, and growth across one or more of our brands. This role will play a critical part in driving performance, ensuring brand consistency, and identifying opportunities to scale within a fast-moving, multi-channel environment.

Role Overview

The Senior Brand Manager owns brand strategy and performance across digital and marketplace channels. This role partners cross-functionally with Marketing, Advertising, Analytics, Operations, Innovation, and 3P teams to align positioning, drive revenue growth, and strengthen brand presence across all customer touchpoints.

This is a highly strategic, performance-oriented role for someone who can translate insights into action and influence across teams.

Responsibilities

• Lead brand strategy and positioning to ensure clear differentiation and market relevance.

• Own and evolve brand messaging frameworks across DTC and marketplace channels.

• Partner with Marketing and Advertising to develop campaigns that drive awareness, engagement, and conversion.

• Collaborate with 3P teams (Amazon and other marketplaces) to ensure brand integrity and performance alignment.

• Work closely with Analytics to interpret performance data and guide growth strategies.

• Identify customer insights, category trends, and competitive dynamics to inform brand direction.

• Partner with Innovation to align new product initiatives with brand positioning and go-to-market strategy.

• Contribute to pricing, assortment strategy, and channel prioritization decisions.

• Support forecasting, revenue planning, and performance targets for assigned brand(s).

• Prepare and present strategic recommendations and performance updates to senior leadership.

• Mentor and guide junior team members as applicable.

• Drive continuous improvement in brand processes, planning, and execution.

What Success Looks Like

• Clear, differentiated brand positioning in a competitive marketplace

• Revenue growth across DTC and 3P channels

• Strong alignment between brand strategy and performance outcomes

• Successful new product launches aligned with brand direction

• Data-informed decisions that improve efficiency and ROI

Requirements

• 7–10+ years of experience in Brand Management, Marketing, or related field

• 10+ years preferred

• Proven experience leading brand strategy for consumer products

• Strong understanding of e-commerce and marketplace dynamics

• Experience partnering with Advertising and Analytics teams to drive performance

• Ability to translate data into strategic recommendations

• Strong communication and presentation skills

• Experience influencing cross-functional teams

Preferred

• Experience in furniture, home goods, or consumer lifestyle brands

• Experience in DTC and marketplace-driven businesses

• Experience scaling brands in high-growth environments

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Vision insurance
• Paid time off
• Professional development assistance